Brokerage Values

Embrace, Resolve, Evolve

We are all human, and we are all going to make mistakes. By owning up to our errors, working to resolve them, and evolving to implement positive change, we can all be stronger and more successful, together.

Make a Difference

Whether we are helping clients buy and sell real estate or giving back to our local communities, we believe that life is better when we work to make a difference to those around us.

Simply Great Service

We believe in delivering Simply Great Service. By living this at the company level, we empower our agents to support their clients to the same level of excellence.

Work hard. Be kind.

At Real, we know that true success comes from working hard in collaboration with our community. We believe that being kind is one of our greatest strengths, both as people and as a company.

The Real Brokerage Story

In 2014, Tamir Poleg and a group of co-founders were looking for a way to improve the real estate transaction process for agents. They thought that agents deserved more—more freedom and flexibility, more financial opportunities, and better support overall. They also believed that the traditional brokerage model was outdated and ripe for disruption. Together, they founded The Real Brokerage with a single dream: Always find ways to make agents’ lives better. These words were posted in big, bold letters in the first Real office in New York City, and they still hold true today.

In just a few short years, Real has rapidly expanded, branching throughout the United States and Canada. By 2020, the team decided to take Real public in order to present equity ownership opportunities for agents. That year, Real began trading on the Canadian TSX Venture Exchange under the ticker symbol REAX. The following year, the team celebrated as Real began trading on the Nasdaq. In 2022, Real hit its 6,000 agent milestone and was approved to graduate from the TSXV to the Toronto Stock Exchange.
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But the company’s professional success is nothing compared to the energy, kindness, and professionalism shared by the Real community. Real prides itself on attracting like-minded people who are passionate about succeeding in real estate while helping each other do the same. It’s one of the main reasons the company is able to continue serving individuals and families across North America in new and innovative ways. 
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Even though Real has come so far, the journey is just beginning.